ROOM 5 — THE MEROVINGIAN'S DOMAIN
DAU
—
Daily Active Users
AVG SESSION
—
Session Length
RETURN RATE
—
7-day return
18 LAWS OF PLATFORM GROWTH
LAW 1
Hook in 3s
LAW 2
Loop never closes
LAW 3
Reward randomly
LAW 4
Identity before action
LAW 5
Tribe over product
LAW 6
Fear of missing out
LAW 7
Progress visible
LAW 8
Streak psychology
LAW 9
Social proof constant
LAW 10
Friction = death
LAW 11
Personalise everything
LAW 12
Gamify all actions
LAW 13
Creator is hero
LAW 14
Content = currency
LAW 15
Velocity compounds
LAW 16
Network effects first
LAW 17
Emotion before logic
LAW 18
Make them famous
MEROVINGIAN PATTERNS
GROWTH DIRECTIVES BOARD